Ending a 5:30pm client call yesterday...
Me: ok, so that’s it. Let’s just work to get “this one thing” completed and dialed. We will push it out this week and I think that will really change the entire game for you.
He paused... looking at me... like he was waiting for more.
I looked back at him.
He laughed a bit... smiled...
“What’s up?” I said wondering if I missed something.
He quickly replied, “No no nothing... I have just never ended a coaching call with just a single focused action item to complete. Usually, there is a whole stack of things to do... and it’s just overwhelming. This is refreshing.”
Pulling back up the shared folder on screen share... scrolling through his existing list of assets he has been trying to launch over the past year... all about 60% complete.... and 0% launched.
“Well... I can give you more to do... but I would rather focus on what you really NEED. By looking at your current assets, I would say that you have already been loaded down with enough stuff that won't really get you to where you need to go.”
“You’re right. This is why I was excited to work with you. No fluff. Simple, direct and clear approach. I need simplicity."
Guys, building successful and impactful revenue streams doesn't have to be a complicated process.
Most people buy into these courses and coaches that tout their "15 step process that will systematically drive massive sales" etc etc etc...blah blah blah.
With zero support or customized guidance outside of a useless group weekly Zoom call where you spend more time listening to other peoples struggles vs. overcoming yours.
And being pushed week after week into a video library where you have to try and figure out how all that info or approach will really fit into YOUR business.
If you are not getting clear, direct, simplified, custom and personal guidance and help...
As you work to create your dream business.... then you are wasting your time, energy and money.
You have been "SOLD". Plain and simple.
You should only be working on just the single simple thing that will get you to your next step....
And someone loading you down with fluff and superfluous action items... just to make it seem like they really are doing something special....
Will ALWAYS do you more harm than good.
That's why only a small percentage of people actually complete and launch those magical processes and methods that they bought inside a group course or coaching group.
It means nothing.... to YOU and YOUR business.
There is NO blanket process or approach that will work for everything for everyone....
Only work on what YOU need for YOUR business when YOUR business needs it.