Who are you? What do you stand for? Why do you exist?
Your brand is your most valuable asset. But it MUST be continually nurtured in order to thrive.
If you don’t know who you are, how can you communicate it to others? In the absence of a strong and clear brand identity, you risk being swayed by every changing tide, and letting circumstances and people completely define you. You risk being outpaced by every competitor and being ignored by your desired audience. Without a strong brand identity, you simply won’t be able to thrive in today’s saturated global marketplace.
Your brand is the perception others have of you. But it’s up to you to shape that perception as much as possible. This is where the process of branding comes in. While there are many aspects to a branding strategy, we focus primarily on visual and voice branding – your core identity — because that’s the foundation that everything else is built upon. We help you to extract your brand’s positioning and purpose in order to craft the perfect identity to reflect your brand’s essence. So you can stand apart from the crowd and connect intuitively with the right audience.
Brand Positioning: Where do you fit in the marketplace?
It’s a crowded marketplace, but brands that establish and clearly convey their uniqueness are the ones that win in the minds and hearts of consumers. We help you communicate what makes you different from competitors so that you can plant your flag and stake your claim!
Your brand positioning also includes defining your target audience. As you know, you can’t be all things to all people, nor should you want to! When you understand what you are, and to whom, you give your brand the freedom to be all that it can be — with the confidence (swagger, even?) that comes with being self-assured in who you are.
Brand Purpose: Why are you here?
Your brand purpose is an important piece of your positioning that you need to be crystal clear on. This includes your motivations, values, and goals. We work with you to define or refine your mission and vision statements and your core values. As these are the driving forces and guiding lights of your day-to-day operations, it’s important to get these right.
Visual Identity: How do people recognize you?
Developing a visual identity is strategic in and of itself, yet also requires the creativity to develop something unique and appropriate to represent your brand and your brand only.
The most common element people think of when it comes to branding is a logo, but a strong visual brand relies on more than just that. We develop your brand style guide that includes your logo variations, typography, special graphic treatments, patterns, icons or symbols, color palette, and guidelines for using it all in order to maintain a consistent visual identity.
Brand Voice: How do you communicate?
Is your brand authoritative? Friendly? Sweet…with a little bit of spice? The tone you adopt and the words you use are key to communicating your brand’s personality and connecting with the right audience. We help you to develop or refine an authentic and engaging brand voice that feels natural to both you and your audience.
In short, we help release the untapped potential of your brand.
A strategic brand identity gives you laser focus so you don't get sidetracked by things that can throw your brand off course. It helps you to make decisions more effectively, as your brand identity serves as a sounding board in all areas: customer service, marketing, sales, what to spend money on, what initiatives to pursue, etc.
Whether you’re creating a new brand or need to revive an existing one, we have a strategic view we follow to infuse life into your brand. feel free to reach out if you have questions.